What does Snöboll specialize in?

We’re a management consultancy focused on Go-to-Market (GTM) strategy, Revenue Operations (RevOps), and Digital Enablement. We help companies move from strategy to execution and build long-term, compounding commercial growth engines. (GTM Engine).

What types of companies do you work with?

We work with B2B and B2C companies across the Nordic region, from startups and scale-ups to established enterprises, particularly those facing commercial transformation or market expansion challenges.

How is Snöboll different from traditional consultancies?

We’re not just advisors — we’re former operators and founders with 20+ years of hands-on experience. Our approach is lean, focused, and deeply executional. We prioritize focus, customer-first thinking, and we focus on high-leverage decisions that compound over time.

What is Go-to-Market (GTM) strategy, exactly?

GTM strategy is how a company brings its product or service to market — including target audiences, value proposition, pricing, sales channels, and marketing approach. We help connect this strategy to tools, teams, and execution.

Do you support implementation, or just strategy?

Both. We go beyond slide decks — we help implement tools, processes, team structures, and metrics. From RevOps dashboards to CRM workflows and team training, we stay involved through execution.

Where is Snöboll based, and do you work internationally?

We’re based in Stockholm, Sweden, and serve clients across the Nordics. We occasionally support international projects where there’s a strong strategic or operational fit.

What are the benefits of working with a Go-to-Market consultancy like Snöboll?

Partnering with a specialized GTM consultancy like Snöboll gives your business access to proven frameworks, executional support, and a team with operator experience. We help reduce time-to-market, improve revenue outcomes, and build commercial capabilities that last.

How does Snöboll support digital transformation and automation?

We help companies implement the right digital tools, automate key workflows in sales and marketing, and upskill their teams to adapt to new technology. From CRM optimization to AI-driven lead scoring, our goal is to make your go-to-market operations faster, smarter, and more scalable.

Can Snöboll help align marketing, sales, and customer success teams?

Yes. Through Revenue Operations (RevOps), we help unify your go-to-market teams around shared metrics, processes, and systems. This improves collaboration, pipeline visibility, and ultimately drives better customer outcomes.